Sales and marketing
For when the offer is fuzzy, the prices drift, or the CRM is half empty.
About SGS Advisory · Updated November 2026
SGS Advisory is a consultancy firm. Owners usually call us for one of two reasons. Sales have stopped growing, or they are growing and too much of it comes back later as refunds and credit notes. Our clients are in the EU, the UK and the UAE. We judge our own work by one thing: did sales go up, and did they stay up?
Not ready to talk yet? Try one of our free sales tools first. Nothing you type is sent to us.
Sales performance is our lead service. Everything else we offer is there to support it, because a sale depends on far more than the sales meeting.
Lead service
Who you sell to and how, the way your sales people spend their week, pricing and proposals, the CRM and the forecast.
How we work on sales →Service
One to eight days a month inside your business, mostly on the operation behind your sales.
What the role covers →Service
Processes and AI tools that take admin off your sales people, so more of their week goes on customers.
How it works →Service
Managers who decide faster and on better numbers, with the diagnostic and the 8X Method behind it.
How it works →Service
The rules behind each deal and the standard of service after it, so sales stay sold and customers order again.
How it works →Service
One-to-one coaching with Stefan for owners, managers and the people who lead sales teams.
How it works →Service
A job description, an owner and a file for the software that talks to your customers.
How it works →Stefan leads every engagement as Managing Director. Who else works on it depends on what we find. Every one of them has a degree and has done the job before, and you get their names before anything starts.
For when the offer is fuzzy, the prices drift, or the CRM is half empty.
For when deals stall between signature and delivery, or your sales people spend Friday on admin.
For when you are not sure which deals make money, or who to hire next.
For when won deals come back as complaints, refunds or a letter from a regulator.
Stefan Gauci Scicluna, Managing Director. Stefan set up SGS Advisory after twenty years of building and running his own businesses in Malta and the UK. He takes the first call himself and stays until the work is signed off. He also reads everything the team writes before it gets to you. Outside client projects, he coaches owners and managers one to one. More about coaching.
The same order every time, and you are free to stop after any step.
Our clients are businesses in the European Union, the United Kingdom and the United Arab Emirates, and businesses that want to sell into those markets.
The firm is run from inside the EU, and we are in the United Kingdom regularly. Work is done partly on site and partly remotely, and the free first call is by video. Larger buyers in all three markets want to see how a supplier works before they sign, and helping you show them is part of the job.
Work with us
Tell us where your sales are now and where you want them to be. You will get a plain yes or no on whether we are the right firm for it, and if we are, how we would go about it.