Weeks 1 to 2 · Us
Diagnostic and baseline
We start in the sales department, follow real deals through the business and agree the few figures we will judge the programme on.
Our flagship programme · Sales performance
Most firms that call us have already tried the obvious fixes. A new CRM, a sales course, one more hire. Each one helped a little, and none of them was joined up with the others. The programme is the joined-up version. One team takes your sales from diagnosis to a measured result in 90 days, and where a job needs a specialist we don’t keep in-house, we bring in a vetted partner and stay answerable for their work.
Six stages, in the order that worked for the clients behind our results. Each one says who does the work, so you always know who to ask.
Weeks 1 to 2 · Us
We start in the sales department, follow real deals through the business and agree the few figures we will judge the programme on.
Weeks 2 to 3 · Us
Who you sell to, what you sell them, at what price and through which people. Short enough to read in one sitting.
Weeks 3 to 6 · Us and a partner
We specify the CRM and AI set-up. A specialist partner builds it, and we test it with your team before anyone relies on it.
Weeks 4 to 8 · Us and a partner
We write each role and its scorecard. A recruitment partner finds the candidates, and you employ them from day one.
Weeks 6 to 12 · Us
One meeting a week with the people and the numbers. Small corrections, decided on the spot and checked the following week.
Week 12 · Us
The same figures, taken again, in a short report you can show your board or your bank.
We use partners for work that needs a specialist every day of the week, mainly CRM and AI builds and recruitment. Each one is picked for the job in front of us, not from a fixed panel, and we brief them, check their work and sign it off before it reaches your team. If something a partner did goes wrong, you call us, not them.
Partner work is charged at cost, with no mark-up from us, and you see every partner invoice. Our own fee is separate, so we gain nothing by picking the most expensive option.
The first step is the Sales Performance Diagnostic, at the fixed fee shown on the Performance page. It shows both of us whether the programme is worth doing. If it is not, we will say so.
If it is, we quote one fixed fee for the 90 days, in writing, built from what the diagnostic found. Partner costs sit on top of that at cost, open book. There are no day rates running in the background and no surprises at the end of the month.
For firms that need a sales function rather than a repair. The programme runs for six months instead of three, and at the end the team is yours to run.
It is priced the same way as the 90-day programme: one fixed fee after the diagnostic, partner costs at cost. When we handle your customer data in the CRM, we do it under a data processing agreement signed before any access is given.
No. The programme has a start and an end: 90 days, with a set list of things built and a measurement at the close. The Fractional COO is an ongoing role, one to eight days a month. Plenty of firms take the role on day 91 to keep the new set-up running.
You do, from their first day. We write the role and the scorecard, a recruitment partner finds the candidates, and we sit in on the final interviews. SGS Advisory never becomes the employer.
No, and we would be wary of anyone who does. What we commit to is the work in the plan and an honest measurement against the baseline we set in week one, so you can see exactly what moved.
Your next step
Half an hour on a call is usually enough to tell whether your sales problem is a 90-day problem, a six-month one, or something smaller. Prefer to check on your own first? The free sales health check gives you a score and the area to start with.
SGS Advisory briefing
Practical notes for business owners and sales leaders in the UK, the EU, Malta and the UAE: what AI-enabled operations are doing to sales results, tools you can use on Monday, and what we see working with clients.